For the Publication Advanced course, I was given the opportunity to develop a complete visual campaign for a fictional festival. The project focused on creating a cohesive visual identity that could be applied across different promotional and practical materials.
As part of the campaign, I designed various elements including a festival poster, digital ticket, wristband, and other promotional materials. Each design had to work independently while still feeling like part of the same campaign.
I focused on creating a strong and recognizable visual style, paying close attention to typography, composition, color, and consistency. The final campaign brings all these elements together into one coherent festival experience, from the first promotional poster to the ticket and wristband visitors would receive.
