For the Publication Advanced course, I was given the assignment to create a series of business cards inspired by the existing brand identity of The North Face. The goal was to design business cards that were not only professional and functional, but also reflected the brand’s recognizable and adventurous character.
Throughout the design process, I explored The North Face’s visual identity, focusing on elements such as its logo, typography, color palette, and clean yet powerful aesthetic. I translated these elements into a cohesive business card design that stays true to the brand while adding my own creative approach. I chose to keep the overall design clean and structured, while incorporating subtle graphic details that connect to The North Face’s outdoor and adventurous identity. The final result is a set of business cards that combines functionality, visual consistency, and a strong sense of brand identity